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ANUA - Niacinamide Dark Spot Correcting Serum

Regular price $39
Item is in stock

Free 30 Days Returns

Free shipping on orders over $180

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Description

What it is:

Dark spots, acne marks, and uneven tone shouldn’t outshine your glow.
A viral Korean brightening serum powered by 10% niacinamide, 4% tranexamic acid, and 2% arbutin to visibly fade discoloration, refine pores, and reveal clearer, glass-like skin.

Skin Type:

Normal, Combination, Oily, Sensitive, Acne-Prone

Skincare Concerns:

  • Dark spots and hyperpigmentation
  • Post-acne marks
  • Uneven skin tone
  • Enlarged pores
  • Dullness and texture

Formulation:

A lightweight watery serum with a silky, fast-absorbing texture that layers effortlessly into your routine without greasiness or stickiness. Designed for daily brightening and hydration.

Highlighted Ingredients:

  • 10% Niacinamide: Helps visibly brighten skin and refine pores
  • 4% Tranexamic Acid (TXA): Targets dark spots and uneven pigmentation for a clearer complexion
  • 2% Arbutin: Helps fade acne marks and improve skin radiance
  • Ceramides + Hyaluronic Acid: Support hydration and strengthen the skin barrier

Ingredient Callouts:

  • Fragrance-free
  • Cruelty-free
  • Suitable for sensitive skin
  • Lightweight, non-greasy finish
  • Daily-use brightening formula

What Else You Need to Know:

This is the serum dominating TikTok’s “glass skin” conversations. Loved by skincare creators, beauty editors, and even Cardi B, the formula became viral for visibly fading post-acne marks while keeping skin hydrated and radiant. Users especially love how quickly skin begins to look clearer, smoother, and more even without irritation.

Clinical Results:

  • 82% positive user rating on Hwahae Korean beauty reviews 
  • 40,000+ shoppers purchased the serum in one month
  • Users reported visibly brighter, clearer skin within 2–3 weeks
  • 4.6★ average rating across thousands of global reviews

Clean at Street7

  • Brightening-focused Korean skincare innovation
  • Barrier-supportive hydration with active ingredients
  • Designed for clearer, smoother, glow-focused skin

What it is:

Dark spots, acne marks, and uneven tone shouldn’t outshine your glow.
A viral Korean brightening serum powered by 10% niacinamide, 4% tranexamic acid, and 2% arbutin to visibly fade discoloration, refine pores, and reveal clearer, glass-like skin.

Skin Type:

Normal, Combination, Oily, Sensitive, Acne-Prone

Skincare Concerns:

  • Dark spots and hyperpigmentation
  • Post-acne marks
  • Uneven skin tone
  • Enlarged pores
  • Dullness and texture

Formulation:

A lightweight watery serum with a silky, fast-absorbing texture that layers effortlessly into your routine without greasiness or stickiness. Designed for daily brightening and hydration.

Highlighted Ingredients:

  • 10% Niacinamide: Helps visibly brighten skin and refine pores
  • 4% Tranexamic Acid (TXA): Targets dark spots and uneven pigmentation for a clearer complexion
  • 2% Arbutin: Helps fade acne marks and improve skin radiance
  • Ceramides + Hyaluronic Acid: Support hydration and strengthen the skin barrier

Ingredient Callouts:

  • Fragrance-free
  • Cruelty-free
  • Suitable for sensitive skin
  • Lightweight, non-greasy finish
  • Daily-use brightening formula

What Else You Need to Know:

This is the serum dominating TikTok’s “glass skin” conversations. Loved by skincare creators, beauty editors, and even Cardi B, the formula became viral for visibly fading post-acne marks while keeping skin hydrated and radiant. Users especially love how quickly skin begins to look clearer, smoother, and more even without irritation.

Clinical Results:

  • 82% positive user rating on Hwahae Korean beauty reviews 
  • 40,000+ shoppers purchased the serum in one month
  • Users reported visibly brighter, clearer skin within 2–3 weeks
  • 4.6★ average rating across thousands of global reviews

Clean at Street7

  • Brightening-focused Korean skincare innovation
  • Barrier-supportive hydration with active ingredients
  • Designed for clearer, smoother, glow-focused skin
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ANUA - Niacinamide Dark Spot Correcting Serum

$39

Free shipping on orders over $200

1 Year Warranty

30 DAYS RETURN POLICY

Easy return within 30 days

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Support whenever you need

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why we love it

  • Dark Spot Correction
    Helps visibly fade post-acne marks and discoloration.


  • Tone Brightening
    Improves uneven skin tone and dullness.


  • Clarity Enhancement
    Supports a clearer, healthier-looking complexion.


  • Hydration Support
    Maintains moisture balance without heaviness.


  • Barrier Care
    Helps strengthen and support the skin barrier.
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Visible Results

First Application
Skin feels hydrated, smoother, and visibly refreshed.

14 Days
Dark spots appear softer and overall tone looks more even.

28 Days
Skin appears brighter, clearer, and visibly more radiant.

91% reported improved skin brightness and clarity

86% noticed reduced appearance of dark spots

82% agreed their skin tone looked more even and refined

*In a consumer perception study of 36 participants aged 19–45, using the product daily for 28 days.

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how to use

Apply 2–3 drops to clean face after toner.
Gently press into skin until fully absorbed.

Focus on areas with dark spots, hyperpigmentation, or uneven tone.
Follow with moisturizer.

Use morning and evening.
During the day, finish with SPF 30+.

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Key ingredients

Niacinamide (10%)

Helps brighten skin tone, refine texture, and balance excess oil.

Tranexamic Acid (4%)

Targets visible hyperpigmentation and dark spots.

Hyaluronic Acid

Provides lightweight hydration for plumper skin.

Botanical Soothing Ingredients

Help calm and support sensitive or stressed skin.

FAQ

What makes niacinamide and TXA effective together?

Niacinamide helps brighten and refine the skin while tranexamic acid targets visible discoloration and dark spots.

Can this serum help post-acne marks?

Yes. It’s designed to visibly improve post-blemish discoloration and uneven tone over time.

Is it suitable for sensitive skin?

Yes. The formula is designed to brighten while maintaining hydration and skin comfort.

Where does this fit in my routine?

Apply after toner and before moisturizer as your brightening treatment step.

This niacinamide dark spot serum effectively brightens skin and fades dark spots with consistent use. Customers said "results are great" and praised its lightweight texture that absorbs quickly. Many noted visible improvements in skin tone, texture, and glow within weeks. Some mentioned slight stickiness and that results require patience and consistency.

Pores (positive)Serum (positive)Price (positive)Texture (positive)Skin (positive)
  • 5 stars: 100 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
J
Jiana
RUN 🏃 DONT WALK .

this works it’s hyped up for a reason this is only a week later . It’s not completely gone but it’s noticeably fading ALREADY !!!!

D
Denise
My everyday to go serum for clear skin.

This serum is really popular for a reason. It helps brighten the skin and improve the look of dark spots and acne marks over time. The texture is a bit thicker than typical serums, but it absorbs well once you apply a small amount.After consistent use, skin can look more even, smooth, and glowy. It’s strong though, so some people with sensitive skin may need to start slowly.

Y
Yessenia
Tu rostro se ve súper bien

Muy buen producto te deja la piel súper suave me encanta es ideal para piel grasosa

J
Jason
This serum is a new favorite in my routine

Amazing for brightening dark spots! It's lightweight, non-greasy, and has really helped even out my skin tone

A
Angela
Try

I like it , it dosed tighten and gives your skin the glow

B
Betzabeth
Loving my skin

I've been loving my new skin since I've been using Anua, I love absolutely everything and it leaves my skin completely hydrated.

C
Climaxgerie
It works!!

Love it, have to stay consistent.Dont give up after a month, keep going and your face will clear in a blind of an eye.

M
Mabel
even skin tone

I’ve been using this serum consistently and I’ve noticed my skin looks brighter and more even. It helps with dark spots and gives a healthy glow without feeling heavy. It absorbs quickly and works great in my routine.

p
presley
genuinely works so good

I don’t typically write reviews unless I find it necessary. I have genuinely never found any serum or moisturizer that has worked this good. I have struggled with cystic acne and dry skin / premature aging for quite a while now, im only 20 years old but my skin was pretty fried i guess idk how to explain it. i’ve only used this serum twice now, overnight and this morning. tell me why my acne scars are ALREADY ALMOST GONE?? 😭 IT HASNT EVEN BEEN A FULL DAY. i know it sounds too good to be true but literally let me show you my skin rn, sorry i don’t have a before pic but it’s pretty self explanatory. i would say this serum brightens, hydrates, smooths, ans glassifies. i wouldn’t recommend on oily skin, this would best suit aged skin or dry skin users. it like brought my skin back to life in 1 use

K
Kedija
Anua Niacinamide 10 + TXA 4 Serum, Dark Spot Care

I’ve been using the ANUA Niacinamide 10% + TXA 4% Serum, and overall, I really like the results. From my experience, it does require consistent and frequent use if you want to see a noticeable difference in dark spots and hyperpigmentation. It’s not an overnight fix, but with patience, you can start to see improvement.What I love most is how it has improved my skin’s overall appearance. My complexion looks more even, and my skin has a natural, healthy glow that I didn’t have before. It also makes my face look smoother and more refreshed.So far, I’m very happy with this serum, and it has definitely become a product I enjoy using in my skincare routine.

O
Oneika
Works But Takes Time

If your skin can tolerate 10% niacinamide, you should give this a try. I was not completely consistent using this product but when I DID start doing so, within a month, I saw drastic improvements. Even if you don't experience the 2-week-magical-fading-of-dark-marks hype around this product, the ingredients are still very powerful and effective so allow it the time to work.Not only does it improve hyperpigmentation and dark marks, but also your skin texture and hydration, giving it a dewy appearance. As niacinamide also helps with sebum production, this product tackles acne issues.The key is to be consistent and if you can add a Vitamin C and/or Vitamin A serum to your skincare routine, you'll boost its efficacy and the timeline to get the results you desire. I've added pictures of how much of the product I used morning and evening, my skin the night before I started it and the my skin on the day of this review. I found it a bit sticky so be mindful of that as well.For reference, I used Geek and Gorgeous Vitamin C serum (morning) and their 0.01% Retinal Cream (evening) along with this serum.All the best with your skin journey.

M
Miranduh
Melasma and old cystic acne scars

I have had melasma on my forehead for about 2yrs now. On my bare skin it’s sorta noticeable but only if you sit there and stare at my forehead. It gets really noticeable when I wear makeup, it looks GREY. I’ve had prescription creams brought from Mexico and nothing seemed to help. I finally did a little research and found a couple of products on here but the price was too much for my liking.I finally decided to buy this product and at first I started using a heavy layer of it which in turn started to cause me cystic acne. I stopped for a few days, did a facial scrub and started it again with a THIN layer.Since then my melasma is improving, and my old acne scars are starting to fade!I’m not sure if the improvement is in conjunction with the facial scrub or a chemical peel from the brand the ordinary that I’ve started to use when I started this serum. Regardless, it’s working for me and I feel much better each day I look in the mirror and I see improvement. It’s worth the money. Give it a try.UPDATE 3/31/26My melasma has improved tremendously, but now there’s a clear pixelated look to it😂I have stopped using the facial scrub and moved on to a glycolic acid from the ordinary. The chemical peel and glycolic acid are giving me the benefits of smooth textured skin, I do notice just a tiny bit of peeling but, it’s nothing alarming. I moisturize with elf brand holy hydration unscented with SPF 30, then follow it up with the ordinary SPF 45 if I’m going to be outside.Products I use: elf holy hydration facial cleanser, the ordinary niacinamide serum, anua 10+, elf holy hydration moisturizer spf 30 unscented.The acids like the ordinary chemical peel, I use once every 2 weeks, and the ordinary glycolic acid twice a week. Through trial and error and a little research I’ve figured out that when I do my chemical peel, I should avoid the anua serum for at least 5 days, just stick to cleansing and moisturizing.On the nights I do my glycolic acid, I wait 1 hour, then apply the niacinamide, wait for it to absorb, then apply my moisturizer. Next morning I cleanse, niacinamide, anua, moisturize, then spf 45 if I’m going out. It seems like a lot and the reason I took so long to finally take care of my face was because I felt like I didn’t have the time for it. Once you start giving your products time to function, you start to enjoy doing your facial routine. That’s where I’m at in my journey. I hope my long rant helped.

T
TheFaceLadyG
A Standout Niacinamide Serum for Mature, Dry Skin

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I am 52 years old and post-menopausal with mature, dry skin, and I’ve used many niacinamide serums over the years from brands like COSRX and The Ordinary, among others. This one from Anua genuinely stands out.What impressed me first was how well it balances effectiveness with comfort. Many niacinamide serums can feel either too weak to notice results or too strong and drying, especially on mature skin. This formula hits a sweet spot. It absorbs beautifully, layers well with the rest of my routine, and never feels sticky or heavy.With consistent use, I’ve noticed a real improvement in overall skin texture. Rough patches feel smoother, pores look more refined, and my skin just feels more even and polished. The addition of tranexamic acid and hyaluronic acid makes a noticeable difference, helping maintain hydration while improving tone and clarity without irritation.Most importantly, this serum does not dry out my skin or cause sensitivity, which is something I’m always cautious about at this stage of life. My skin feels calm, balanced, and comfortable after application, and over time it looks healthier and smoother overall.This is a thoughtfully formulated serum that delivers visible results without being harsh, making it especially well-suited for mature, post-menopausal, dry skin. It has earned a permanent place in my routine, and I would absolutely repurchase and recommend it to anyone looking for a niacinamide serum that truly performs.

J
Jo
ANUA NIACINAMIDE 10

GOOD PRODUCT.

P
Patty
Not immediate

It is working in my brown spots. Takes time, but results are great

I
Idalia
Buena marca y buen precio

Muy buena marca se productos para el rostro los recomiendo mucho este Serum hidrata tu piel y da brillo al rostro

B
Berenice
Muy bueno

Mantiene tu piel libre de brotes

A
Amazon
Great product

Had discoloration on chin for years. Used this with vit c and started seeing great results within 2 months. Consistency matters.

N
Nilsa
Lo recomiendo

Excelente

M
Monica
Favorite brightening serum

It’s one of my favorite brightening serums.

R
Rosalinda
It’s great!!

It helps removed scars from pimples and melasma.

K
Karina
Buen producto

Muy bueno, ayuda a iluminar la piel

B
Berenice
I recommend it

It is the original product and works very well.

M
Marta
Perfecto

Me encanta lo rápido que trabaja y notas cambios ideal para calmar la piel sensible.

F
FB
works

definitely see a reduction of the dark spots around the corner of lips. will purchase again.