Privacy policy

Effective Date: September 12, 2025

Last Updated: July 15, 2026

1. About This Policy

Street7 is an online retail brand operated by Belle LLC, a company registered in the United Arab Emirates.

This Privacy Policy explains how Belle LLC, trading as Street7, collects, uses, shares, stores, and protects your personal information when you:

Visit street7.store
Create an account
Place or attempt to place an order
Contact customer support
Subscribe to marketing communications
Interact with our advertisements
Otherwise use our website or services

Belle LLC is responsible for deciding how personal information collected through Street7 is processed.

2. Information We Collect

Depending on how you interact with Street7, we may collect the following information.

2.1 Contact and Account Information

This may include:

Your name
Email address
Telephone number
Billing and delivery addresses
Account details and preferences

2.2 Order and Transaction Information

This may include:

Products purchased, viewed, or added to your cart
Order number and purchase history
Payment status
Delivery and tracking information
Returns, refunds, replacements, and cancellations
Communications relating to your order

Payments are processed through third-party payment providers. Street7 does not directly store complete credit or debit card numbers.

2.3 Device and Website Information

When you use our website, we and our service providers may automatically collect:

IP address
Browser and device type
Operating system
Device identifiers
Referring website
Pages and products viewed
Links clicked
Shopping-cart activity
Approximate location derived from your IP address
Dates and times of visits
Website performance and diagnostic information

2.4 Customer-Service Information

We collect information you provide when contacting us, including:

Messages and enquiries
Order information
Product complaints
Reviews or feedback
Photographs or videos submitted in support of a return, refund, or replacement request

Please do not provide sensitive personal information that is unnecessary for resolving your request.

2.5 Marketing Information

We may collect:

Email or SMS marketing preferences
Responses to promotions
Advertisement interactions
Cookie and tracking preferences

2.6 Information From Other Sources

We may receive information from our ecommerce platform, payment processors, fulfilment partners, shipping carriers, fraud-prevention providers, analytics services, advertising platforms, and social media services.

3. How We Use Your Information

We may use personal information to:

Process payments and fulfil orders
Arrange packaging, shipping, and delivery
Send order confirmations and tracking updates
Process cancellations, returns, refunds, and replacements
Create and manage customer accounts
Respond to enquiries and provide customer support
Detect and prevent fraud, abuse, and security incidents
Maintain and improve our website and services
Diagnose technical problems
Measure website and advertising performance
Personalize website content and advertising where permitted
Send marketing communications with your consent or where otherwise legally permitted
Maintain financial, tax, transaction, and compliance records
Establish, exercise, or defend legal claims
Comply with applicable laws and regulatory requirements

4. Legal Bases for Processing

Where applicable law requires a legal basis, we process personal information on one or more of the following grounds:

Contract: When processing is necessary to accept, fulfil, deliver, return, refund, or otherwise manage your order.
Consent: When you have agreed to receive marketing communications or permitted the use of non-essential cookies.
Legitimate interests: When processing is reasonably necessary to operate and improve Street7, prevent fraud, secure our services, provide customer support, and understand business performance.
Legal obligations: When processing is necessary to comply with tax, accounting, consumer-protection, regulatory, or other legal requirements.
Legal claims: When processing is necessary to establish, exercise, or defend legal rights.

You may withdraw your consent at any time. Withdrawal will not affect processing that occurred before consent was withdrawn.

5. Cookies and Tracking Technologies

Street7 and its service providers may use cookies, pixels, tags, local storage, and similar technologies to:

Operate the website and checkout
Remember shopping-cart contents and preferences
Maintain website security
Understand website usage and performance
Measure marketing campaigns
Personalize content and advertising where permitted

Essential cookies may operate because they are necessary for the website to function. Where required by law, analytics, advertising, and other non-essential cookies will only be used after you provide consent.

You can manage your choices through the Cookie Preferences tool on our website, where available, or through your browser settings. Disabling certain cookies may affect website functionality.

Please review our Cookie Policy for more information.

6. Marketing Communications

We may send promotional emails or messages when you have provided consent or where otherwise permitted by law.

You may unsubscribe at any time by:

Selecting the unsubscribe link in a marketing email
Following the instructions in a marketing message
Contacting hello@street7.store

You may continue to receive necessary communications relating to orders, deliveries, refunds, account security, or customer-service requests.

7. How We Share Your Information

We may share relevant personal information with:

Ecommerce and website-hosting providers
Payment processors
Fraud-prevention and security providers
Authorized suppliers and fulfilment partners
Warehousing and logistics providers
Shipping carriers and postal services
Customer-support and communication platforms
Analytics and advertising providers
Accountants, auditors, insurers, and legal advisers
Government agencies, regulators, courts, and law-enforcement authorities where legally required

To process and deliver your order, we may share necessary information with authorized suppliers, fulfilment partners, logistics providers, and shipping carriers. This may include your name, delivery address, telephone number, ordered products, and delivery instructions.

Our service providers are permitted to process personal information only for authorized purposes and subject to applicable contractual and legal obligations.

We may also transfer information in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to appropriate protections.

8. Sale, Sharing, and Targeted Advertising

Street7 does not sell personal information in exchange for money.

However, some analytics and advertising technologies may be considered a “sale,” “sharing,” or use of personal information for targeted advertising under certain US state privacy laws, even when no money is exchanged.

Where applicable, you may opt out by:

Adjusting your cookie preferences
Using an available Your Privacy Choices or Do Not Sell or Share My Personal Information link
Enabling a recognized browser-based opt-out signal
Contacting hello@street7.store

Where required by applicable law and technically supported, we will process recognized opt-out preference signals, such as Global Privacy Control.

9. International Data Transfers

Belle LLC is registered in the United Arab Emirates, while Street7 serves customers in the United States, United Kingdom, and Canada. Our service providers and delivery partners may operate in different countries.

Your personal information may therefore be processed outside your country of residence, including in countries with different data-protection laws.

Where required, we use appropriate safeguards for international transfers, such as contractual protections, approved transfer agreements, adequacy regulations, or another legally recognized transfer mechanism.

You may contact us for further information about the safeguards applicable to your information.

10. Data Retention

We retain personal information only for as long as reasonably necessary to:

Complete and document transactions
Provide customer support
Process returns, refunds, and disputes
Maintain tax and accounting records
Prevent fraud and abuse
Enforce our agreements
Comply with legal requirements

Retention periods depend on the type of information, why it was collected, applicable legal requirements, potential disputes, and security considerations.

When information is no longer required, we will delete, anonymize, or securely dispose of it, subject to legal and technical limitations.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Our website and checkout use secure transmission technology to protect information while it is being transmitted. However, no internet transmission or electronic storage system can guarantee complete security.

Customers are responsible for protecting their account credentials and notifying us if they suspect unauthorized account activity.

12. Your Privacy Rights

Depending on where you live, you may have the right to:

Request access to your personal information
Request correction of inaccurate or incomplete information
Request deletion of eligible information
Restrict or object to certain processing
Withdraw consent
Request a portable copy of eligible information
Opt out of direct marketing
Opt out of the sale, sharing, or use of information for targeted advertising
Request information about the categories of personal information collected or disclosed
Appeal certain decisions concerning a privacy request
Exercise your rights without unlawful discrimination

These rights may be subject to legal exceptions. We may retain information necessary to complete a transaction, prevent fraud, comply with the law, maintain required records, or resolve disputes.

To exercise your rights, email hello@street7.store with the subject line Privacy Request. We may request reasonable information to verify your identity.

Where permitted by law, you may authorize another person to submit a request on your behalf. We may require evidence of their authority.

13. United States Privacy Rights

Residents of California and certain other US states may have additional rights concerning:

Access to personal information
Correction and deletion
Data portability
Targeted advertising
The sale or sharing of personal information
Profiling in certain circumstances

Where applicable, Street7 will provide an appropriate opt-out method and process verified privacy requests in accordance with relevant law.

14. United Kingdom Privacy Rights

UK customers may have the right to:

Access their personal information
Correct inaccurate information
Request deletion
Restrict or object to processing
Request data portability
Withdraw consent

UK customers may lodge a complaint with the UK Information Commissioner’s Office. We encourage you to contact Street7 first so we can try to address your concern.

15. Canadian Privacy Rights

Canadian customers may request access to or correction of their personal information and may withdraw consent, subject to legal and contractual limitations.

Customers may also contact the Office of the Privacy Commissioner of Canada or an applicable provincial privacy authority.

16. Children’s Privacy

Street7 is not directed at children, and purchases must be made by adults.

We do not knowingly collect personal information directly from children under 13. Where local law establishes a higher minimum age, we do not knowingly process a child’s personal information without the authorization required by law.

If you believe a child has provided personal information without proper authorization, contact hello@street7.store.

17. Third-Party Websites and Services

Our website may contain links to websites, platforms, or services operated by other organizations. Their privacy practices are governed by their own privacy policies.

Street7 is not responsible for the privacy practices, content, or security of independent third parties.

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology, providers, or legal obligations.

Any revised policy will be published on this page with an updated “Last Updated” date. Where required, we will provide additional notice or request renewed consent.